NU:RO Watch | Product Storytelling Landing Page

Project Overview
We created a Webflow landing page to tell the NU:RO product story, highlight the minimalist design, and make the primary CTA frictionless by linking directly into the Shopify store experience.

Product Story Highlights
NU:RO is a minimalist analog watch with two rotating dials (hours on top, minutes on bottom) that meet in the middle to show time inside an hourglass shape.

Key Design Elements

• Long-scrolling, editorial layout with bold typography and oversized imagery
• “Watch demo” style hero interaction to explain the concept quickly
• Strap color exploration interaction (so customers can visualize variants)
• Clear CTAs that push directly to Shopify product pages (no maze, no mystery)

Build Notes (Webflow)

• Performance-minded structure for image-heavy storytelling (compressed assets, clean layout patterns, minimal bloat)
• Mobile-first spacing and typography so the product stays the hero, not the layout